Always take care of others first
Every decision we make — every ingredient we source, every item we put on the menu — is made with your wellbeing as the first priority.
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Our Story
E+ROSE was born from a simple conviction — that real food changes real lives. Founded by a Registered Dietitian who saw firsthand what poor nutrition costs us, and built in honor of three extraordinary women.
The E+ROSE Story
E+ROSE was created to provide communities with convenient, quick-service healthy options made with integrity and creativity. Founded by Registered Dietitian Robbie Nowinski, E+ROSE was the culmination of years of research and real-world experience in healthcare systems — where he witnessed firsthand how profoundly poor nutrition impacts lives.
Coupled with a background in elite athletics, the vision became something singular: delicious, functional, performance-based food in a clean, welcoming, and inspiring environment.
The Name
E+ROSE (ee-and-rohz) is short for Elizabeth & RoseMary — our founder's grandmothers, and his mother, Mary. The + sign reminds us that our sum is greater than any of us alone.
— Robbie Nowinski, RD · Founder & CEO
How We Live It
Every decision we make — every ingredient we source, every item we put on the menu — is made with your wellbeing as the first priority.
Respect is built into every interaction — with our guests, our team, our suppliers, and our communities. No exceptions.
We make everything from scratch. We source with integrity. We don't cut corners because you — and the three women who inspired this company — deserve better than that.
We believe deeply that what you eat shapes how you live. Every item on our menu is designed to deliver happiness to your palate and improved performance to your body.
The People Behind It
Founder & CEO
Favorite: Supernova — add pumpkin seeds and ginger.
Head of People
Favorite: The Hanalei Bowl — nothing better than the Macadamia Nut topping.
Director of Operations
Leading day-to-day excellence across all E+ROSE locations.
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