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Our Story

Eat Better.
Look Better.
Feel Better.

E+ROSE was born from a simple conviction — that real food changes real lives. Founded by a Registered Dietitian who saw firsthand what poor nutrition costs us, and built in honor of three extraordinary women.

The E+ROSE Story

Built with intention.

E+ROSE was created to provide communities with convenient, quick-service healthy options made with integrity and creativity. Founded by Registered Dietitian Robbie Nowinski, E+ROSE was the culmination of years of research and real-world experience in healthcare systems — where he witnessed firsthand how profoundly poor nutrition impacts lives.

Coupled with a background in elite athletics, the vision became something singular: delicious, functional, performance-based food in a clean, welcoming, and inspiring environment.

Founded 2018 RD-Led 12 Locations Nashville & Atlanta
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E+ROSE cafe interior — a clean, welcoming wellness environment

The Name

A tribute to three remarkable women.

E+ROSE (ee-and-rohz) is short for Elizabeth & RoseMary — our founder's grandmothers, and his mother, Mary. The + sign reminds us that our sum is greater than any of us alone.

— Robbie Nowinski, RD · Founder & CEO

How We Live It

Three women's ways of life.

Always take care of others first

Every decision we make — every ingredient we source, every item we put on the menu — is made with your wellbeing as the first priority.

Treat everyone with the highest respect

Respect is built into every interaction — with our guests, our team, our suppliers, and our communities. No exceptions.

Exemplify hard, honest work

We make everything from scratch. We source with integrity. We don't cut corners because you — and the three women who inspired this company — deserve better than that.

Food as medicine

We believe deeply that what you eat shapes how you live. Every item on our menu is designed to deliver happiness to your palate and improved performance to your body.

The People Behind It

Our team.

Robbie Nowinski, RD — Founder and CEO of E+ROSE Wellness Company

Founder & CEO

Robbie Nowinski, RD

Favorite: Supernova — add pumpkin seeds and ginger.

Jay Camper — Head of People at E+ROSE Wellness Company

Head of People

Jay Camper

Favorite: The Hanalei Bowl — nothing better than the Macadamia Nut topping.

Caris Mineo-White — Director of Operations at E+ROSE Wellness Company

Director of Operations

Caris Mineo-White

Leading day-to-day excellence across all E+ROSE locations.

We eat here ourselves.
Come join us.

Order online or find your nearest location.